Project E – CD Package and Booklet

Research

After having an overview on the new project brief, we were asked to give Virgin a visit,
& I purposely went in the middle of the week, just to have a peaceful quiet surrounding,
so i can go through its various sections smoothly & take my time.
well, as I entered I asked for permission to take photos, even though i had my uni ID and everything; they didnt allow me,
there is a long list of regulations to go through before having a permission, which should be done at their main branch.
anyhow, I respected their policy & promissed them not to take any photo,
although the manager was gerously understanding and gave me the permission of taking 2 photos but I just denied.

anyway, walking through Virgin as an observer, analyzer, & graphic designer was totaly different experience,
I get lost somehow in between with their massive collection of CDs & DVDs, but exploring the CD jackets, DVD package, & typography art was great.
What grabbed my attention the most, was that small corner with all meditation music CDs, as small as the corner was as great as the influence it lead me to.

I researched:
The CDs’ package/ jacket
The typography (visually & vocabulary)

& got me one as well

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Further Researching …
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I carried on researching,
Meditation images,
CD packages,
Book covers,
etc …

Those were CD front cover,
& Book cover,

& here what i screened out of the  CD packages:

Inspiration & Brainstorming

Now I know, I’ll work in the Meditation Music field …
& i went to look for inspiration ..

Poetry …
proverbs …
quotes …
Photo titles (flikr, deviantart, etc ..)
Books (Meditation & yoga)
Nature pictures ..

‘m here brainstorming on my whiteboard,

Concept formation

I wanted to explore the interactive design field with  my CD project
So yeah, the CD jacket is basically a card, it’s a card that you get for your own.
big enough to sit on your desk as a piece of art, small enough
& it has a page at the end, for your achievement list so far, & bonus rewards
I deeply know that this would definitely please a person,
no matter how many times you hae failed at this stage … looking back at your achievements will always push you further & that the feeling you wanna have after taking a break for awhile with the meditation music, you definitely need a boost …

at this stage I’ve started sketching,

brainstorming the Name,
& music titles,

Finalized Vision,
Name
Silver Lining

Music Titles
1. Smiley Yolk
2. Tides Whisper
3. Landing Stars
4. Under the Rain
5. Aromatic March
6. Morning Muffin
7. Lyrical Breeze
8. Twirling Grass
9. Moonlight Glace
10. Enchanting Lavender

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I wanted something related to the nature, & it’s effect on the person’s psychology
I’ve started with the Sunset mood ..
which give a peacefulness and pleasure feeling ..
taking a good shot of a sunset wasnt really easy as i thought,
specially with the limited time you have before waving goodbye for the sun.
This was the best image taken ..

The sunset didnt give me the effect that I really pictured & wanted,
its not really there,
Then I moved to the Cloud theme:
I was inspired from that iphone cloud program, where you play the cloud video & live the experience on laying on the cloud, with all the sound effects ..
& here was my trial;

I also carried on exploring other themes,
getting influenced by the proverb that says” Every tide has its ebb” inspired me,
& I did my research about the sea & its effect on the human psychology.

No wonder why the resorts & rehab centers are chosen to sit at the coast lines …

& this was my trial;
3 different samples;
Here are 3 different covers:

and here is the inner of the card:

Text exploration:

finalized:

Final chosen design is this;

Second page:

Ad:

The collage of the CD

Project C1: Outreach Logo Competition

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Case Study

Brand Identity
started by analyzing a case( concept, naming, typography, color scheme)

I’ve chosen

The Islands of the Bahamas is a brand identity and a campaign which sets goals to:

• Discover, capture, and communicate the unique essence of the Bahamas.
• Position the Bahamas as the preferred vacation choice.
• Distinguish the Islands of Bahamas from other sand and sea destination.
• Inspire the tourism office, the souvenir Manufactures, and the media to use the new identity.
• Logo Design:

- Element – leaf & water drop
- colors – rainbow color scheme + brown
- Font – Futura

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Research

at this stage, I’ve started researching Arabic/English logo

Here’s what was concluded from the class regarding the Brand Identity:

1) Brand Identity :

• Memorial / Bold / appropriate.
• Clear/ consistent image.
• legally protected.
• with value.
• cross media/scale

2) Vision

• Predict future.
• Meaningful.
• Coherence.
• Unique – differentiation.
• Flexibility.
• Sustainability – not temporarily (fashion of design).
• Commitment.
• value.

3) Research/ Analyze:

• Brand strategy.
• Design concept.
• Brand expression.
• Managing assist.

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we met the client,

class notes -

what was concluded after the meeting is that:

The image of the logo should reflect:
* Care + support the community.
* High quality & innovation.
* fulfill a need for knowledge.

Adjective revealed:
1. Caring & friendly
2. Innovative
3. Responsible

Design Approached:
* Not too abstract.
* Satiety & direct.
* circular & rectangular shape is preferable.

Elements could be used:
* Hand
* Arrow
* Sun ray
* link / bridge

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Sketches

Here I’ve started to sketch:

Logo Concept:

The logo illustrate the concept of Zayed Institute stretching out, building a bridge with the community, reaching the three drawn paths of training, continuing education, and community service. Zayed Institute aims for out reaching the local communities, extending to the middle east, & beyond.

With the red color boosting the energy, red logo goes for Training department.

While the Education department gets the blue logo, by the spring of knowledge & education Zayed Institute waters the community.

& by the green logo, the Community Service department of Zayed Institute flourish & plant the community with its services.

For a better present & brighter future Zayed Institute aims.

Th collage of the logo

That was the blueprint of ZICE logo …

starts with the  Project Brief
>> As you understand the characteristics and applications of design principles, in this project you will demonstrate your understanding and creativity working with shapes, colors, type creating 4 month calendar design. Capturing characteristics of any emotion or objects to express a beauty within a content, organization, or your own-make-believe world. You might want to write or use others’ poem or quotations if applicable. The end product will be 4 month calendar and 2 other applications such as cd overall, book cover or postcard. You’ll practice how to modify your design according to different design specifications.
* Calendar Title: Baby Firtst Year Calendar / Dairy
* Company Name: AF Design
* Audience: Parents
* 4 Month Themes+ Emotions + Visual Languages + Design Principles:

The themes of the design is based on the horoscope personality
Theme 1 -  Starting from October’s baby personality ( Sanitarium)
- Energitic
- Free
- Generous

Theme 2 – November’s Baby personality ( Scorpion)
- Passionate
- Loyal
- Resourceful

Theme 3 – December’s Baby personality (Capricorn)
- Serious
- Responsible
- Careful

Theme 4 – January’s Baby personality (Scorpion)
- Sociable
- Good communicator
- Active

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Research

I’ve started  in general putting in mind the characteristics of calendars:
1)    Numbers + type (12 months/ 30-31 days)
2)    Presentation  form – stand (desk space) / hang (wall & eyelevel)
3)    Cycle of the year
4)    Features & functionality
5)    Audience (children/ youth/ companies)

class notes:

I made an over sky look at different calendar design, without narrowing the search to babies calendar or any other. What grabbed my attention the most was breaking the rules of the formal looking calendar, along with unique design of layout which met the functionality aspect as well. & for some reasons I was more into the curvy circular lines than the sharp angular shapes, more into the vivid bright colors than the dull ones.

At this stage I wanted to move more into my theme, the baby look & feel theme along the side of the adult-ly touch since it ganna be used by parents. So I went off the calendar path research, explored the baby card field, it was so inspiring …

I knew now that my design would be pure vector illustrations, & I can see cartoonish touch involved, so my research lead to another area … Leaving you with the pictures …

Sketches

I’ve to sketch at this point …

Narrowed the sketches to the best 4:

Digital sketches

Further Research

Now to give the design a touch of what I’d call it seriousness, since it would be used by parents (adult group), I started researching through totally different field, it’s the baby book covers, & observed the integration of the text with the design …

I knew that the choice of font type I would choose would make a lot of difference, it can break the theme easily, or build on it perfectly …
So it’s true that the text adds its magical touch …

Process

some color research before starting :

Theme 1 –Starting from October’s baby personality – Sanitarium
Look & Feel

• Energitic (yellow color)
• Free / optimistic  (Green color / moving swirling effect/ star)
• Generous (the fairy wand)

Quote
A baby s an inestimable blessing & bother.

Theme 2 – November’s Baby personality – Scorpion
Look & Feel

• Passionate ( pinkish tint)
• Loyal (blue anglic wings)
• Resourceful (bulb/ light effect / green color)

Quote
A Baby is an angelic sunshine to your world as never before.

Theme 3 – December’s Baby personality – Capricorn

• Serious (the blue tent of blue & purle)
• Responsible & Careful  (bib / safety pin)

Quote
Many hours of grant pleasure with one special baby, she’s the best of life treasure.

Theme 4 – January’s Baby personality – Scorpion

• Sociable ( telephone)
• Good communicator (talking effect)
• Active (yellow & orange)

Quote
A baby has a special way of adding joy to every single day.

Inspiration Quote :

Take a sprinkling of fairy dust,
An angel’s single feather,
Also a dash of love & care,
Then mix them both together,
Add a sentiment or two,
A thoughtful wish or line, A touch of star dust …
A sunshine ray …
It’s a recipe, for a baby girl truly fine.

Progressing …

Still progressing …

Final

The Collage of the Calendar