Project E – CD Package and Booklet

Project E brief

Project E – CD Package and Booklet

Research

After having an overview on the new project brief, we were asked to give Virgin a visit,
& I purposely went in the middle of the week, just to have a peaceful quiet surrounding,
so i can go through its various sections smoothly & take my time.
well, as I entered I asked for permission to take photos, even though i had my uni ID and everything; they didnt allow me,
there is a long list of regulations to go through before having a permission, which should be done at their main branch.
anyhow, I respected their policy & promissed them not to take any photo,
although the manager was gerously understanding and gave me the permission of taking 2 photos but I just denied.

anyway, walking through Virgin as an observer, analyzer, & graphic designer was totaly different experience,
I get lost somehow in between with their massive collection of CDs & DVDs, but exploring the CD jackets, DVD package, & typography art was great.
What grabbed my attention the most, was that small corner with all meditation music CDs, as small as the corner was as great as the influence it lead me to.

I researched:
The CDs’ package/ jacket
The typography (visually & vocabulary)

& got me one as well

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Further Researching …
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I carried on researching,
Meditation images,
CD packages,
Book covers,
etc …

Those were CD front cover,
& Book cover,

& here what i screened out of the  CD packages:

Inspiration & Brainstorming

Now I know, I’ll work in the Meditation Music field …
& i went to look for inspiration ..

Poetry …
proverbs …
quotes …
Photo titles (flikr, deviantart, etc ..)
Books (Meditation & yoga)
Nature pictures ..

‘m here brainstorming on my whiteboard,

Concept formation

I wanted to explore the interactive design field with  my CD project
So yeah, the CD jacket is basically a card, it’s a card that you get for your own.
big enough to sit on your desk as a piece of art, small enough
& it has a page at the end, for your achievement list so far, & bonus rewards
I deeply know that this would definitely please a person,
no matter how many times you hae failed at this stage … looking back at your achievements will always push you further & that the feeling you wanna have after taking a break for awhile with the meditation music, you definitely need a boost …

at this stage I’ve started sketching,

brainstorming the Name,
& music titles,

Finalized Vision,
Name
Silver Lining

Music Titles
1. Smiley Yolk
2. Tides Whisper
3. Landing Stars
4. Under the Rain
5. Aromatic March
6. Morning Muffin
7. Lyrical Breeze
8. Twirling Grass
9. Moonlight Glace
10. Enchanting Lavender

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I wanted something related to the nature, & it’s effect on the person’s psychology
I’ve started with the Sunset mood ..
which give a peacefulness and pleasure feeling ..
taking a good shot of a sunset wasnt really easy as i thought,
specially with the limited time you have before waving goodbye for the sun.
This was the best image taken ..

The sunset didnt give me the effect that I really pictured & wanted,
its not really there,
Then I moved to the Cloud theme:
I was inspired from that iphone cloud program, where you play the cloud video & live the experience on laying on the cloud, with all the sound effects ..
& here was my trial;

I also carried on exploring other themes,
getting influenced by the proverb that says” Every tide has its ebb” inspired me,
& I did my research about the sea & its effect on the human psychology.

No wonder why the resorts & rehab centers are chosen to sit at the coast lines …

& this was my trial;
3 different samples;
Here are 3 different covers:

and here is the inner of the card:

Text exploration:

finalized:

Final chosen design is this;

Second page:

Ad:

The collage of the CD

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