Project C – Outreach Logo Competition

project brief

Project C1: Outreach Logo Competition

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Case Study

Brand Identity
started by analyzing a case( concept, naming, typography, color scheme)

I’ve chosen

The Islands of the Bahamas is a brand identity and a campaign which sets goals to:

• Discover, capture, and communicate the unique essence of the Bahamas.
• Position the Bahamas as the preferred vacation choice.
• Distinguish the Islands of Bahamas from other sand and sea destination.
• Inspire the tourism office, the souvenir Manufactures, and the media to use the new identity.
• Logo Design:

- Element – leaf & water drop
- colors – rainbow color scheme + brown
- Font – Futura

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Research

at this stage, I’ve started researching Arabic/English logo

Here’s what was concluded from the class regarding the Brand Identity:

1) Brand Identity :

• Memorial / Bold / appropriate.
• Clear/ consistent image.
• legally protected.
• with value.
• cross media/scale

2) Vision

• Predict future.
• Meaningful.
• Coherence.
• Unique – differentiation.
• Flexibility.
• Sustainability – not temporarily (fashion of design).
• Commitment.
• value.

3) Research/ Analyze:

• Brand strategy.
• Design concept.
• Brand expression.
• Managing assist.

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we met the client,

class notes -

what was concluded after the meeting is that:

The image of the logo should reflect:
* Care + support the community.
* High quality & innovation.
* fulfill a need for knowledge.

Adjective revealed:
1. Caring & friendly
2. Innovative
3. Responsible

Design Approached:
* Not too abstract.
* Satiety & direct.
* circular & rectangular shape is preferable.

Elements could be used:
* Hand
* Arrow
* Sun ray
* link / bridge

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Sketches

Here I’ve started to sketch:

Logo Concept:

The logo illustrate the concept of Zayed Institute stretching out, building a bridge with the community, reaching the three drawn paths of training, continuing education, and community service. Zayed Institute aims for out reaching the local communities, extending to the middle east, & beyond.

With the red color boosting the energy, red logo goes for Training department.

While the Education department gets the blue logo, by the spring of knowledge & education Zayed Institute waters the community.

& by the green logo, the Community Service department of Zayed Institute flourish & plant the community with its services.

For a better present & brighter future Zayed Institute aims.

Th collage of the logo

That was the blueprint of ZICE logo …

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